advertisers use a mild form of psychological warfare known, in industry terms, as psychographics. essentially, it’s a way of peeling all the layers of who buys (or doesn’t buy) what and why (or why not). this tactic has been around for decades and it has evolved into a science that, for the most part, is very effective.
recently, i read an article about beers and what the type of beer you drink may say about you. now, i’m not much of a beer drinker but when i do, my preferences are bass pale ale and blue moon. i was introduced to blue moon when i was working in finances and a co-worker and i had a semi-liquid lunch during which he ordered a blue moon and i followed suit. the texture is creamy yet light…the taste is sweet yet hoppy. basically, it was delicious and i haven’t looked back.
according to a recent study by mindset media, blue moon tells them a little about me…maybe a little too much about me. sure, some of their assumptions miss the mark, but according to the psychographic of certain beer consumers, some of what they found is eerily right. their psychographics are sure as hell more dead on than a 20 dollar psychic saying, “i feel that something might happen to you sometime soon or maybe not.”
here’s a checklist of what they said about blue moon drinkers and how it matches up to me:
blue moon is my friend
1. socially liberal. uh, yeah. homo marriages, abortions and legalized pot for everyone is what i say.
2. hate moral authorities. my ex-wife can testify to this, but hopefully, not in a court of law.
3. sarcastic and snide. i wholeheartedly disagree. i am a bountifully earnest person, born righteous and pure.
4. drives a hybrid car. well, not quite. i drive a full sized truck that gets about 14 mpg.
5. owns a mac laptop. i’m writing this blog on my macbook (although currently, i’m using the boot camp utility and running windows).
6. bloated sense of self satisfaction. i made that last one up, but i think i’m inching ever so closer.
so, what does this all say? who needs big brother when ad agencies know virtually everything they need to know about you from the bottle of beer you drink.
i’m gonna go back to grocery store brand vodka.
Filed under: corporacracy | Tagged: blue moon beer
